Tire Review | tirereview.com
Editor
Podcast: What’s Treading with Tire Review
I host a biweekly podcast and interview tire industry experts on the latest economic trends, business data, management and leadership as well as tire technology trends. I am responsible for creating a schedule of guests, researching each guest and topic, coordinating with the video team to record these podcasts in-studio, editing the video and audio versions of the podcast and promoting them via social media.
Podcast Producer: Johnny g & Friends
I am the executive producer on this podcast, which features retired Bridgestone executive, John Gamauf, interviewing tire dealers across the country about their time in the tire business and what makes their business successful. I am responsible for researching questions for the podcast and preparing the host for the podcast, coordinating its Zoom recording between guests and the host as well as editing and coordinating promotion and circulation of the podcast across certain Babcox Media brands.
Video Talent- Tire Review Continental Tire Garage Studio Series
I create a content calendar of 100+ videos on tires and service for this series and organize publication with our video team. I write scripts, am the on-air talent and edit my team’s video scripts for this series to ensure technical accuracy and relevancy.
Stories
RoboTire Begins Aggressive Rollout
A technology company is looking to solve the technician shortage in the automotive aftermarket by creating tire-changing robots, which are gaining traction among today’s top tire dealerships.
Nexen Highlights Changes to Support Customer Growth
I was invited to and covered Nexen Tire’s Dealer Meeting in Banff, Canada, where its top executives briefed dealers on company updates, new products and goals for 2023.
Yokohama’s Heather Adelman: Grow People to Grow the Business
My profile on a female Yokohama Tire executive that is looking to change the industry for the better and is innovating in her field.
Continental Focuses on Adding Value to Dealers Amid Economic Uncertainty
I interviewed Continental Tire’s top executives about supply chain challenges, new products, industry trends and more.
Leeds West CEO Talks Expansion Strategy
With consolidation happening at a rapid rate in the tire retail space, I interviewed the CEO of a private equity firm that is looking to expand its footprint.
Managing Editor
2019 Top Shop: Monroe Tire & Service
A two-time Tire Review Top Shop Finalist, Monroe Tire & Service is arguably one of America’s best tire dealerships and is known in industry circles as such. My task was to write a shop profile that revealed new information about the shop and its owner.
With more options than ever before, a booming UHP tire segment emerges
A trends piece regarding the ultra-high performance segment and how its changing in the aftermarket in response to requirements from car manufacturers.
Continental Launches ‘Intelligent’ Tires as Part of Digital Solution for Fleets
An interactive tire launch in which dealers and members of the media experienced firsthand how the German company is fusing its technology and tire-making capabilities into a total solution for fleets.
‘Driven by the Demand of Our Dealers’: Nokian Tyres Celebrates Opening of U.S. Plant
A look into what the establishment of a tire manufacturing plant in the U.S. means for a Finnish tiremaker, the state, the local community and its citizens.
Tennessee Tire Boom: A look at this automotive hotbed and its implications for the tire industry
I was the lead writer in a thought leadership piece about the growth of the tire industry in Tennessee and how the industry stands to flourish in this state in the future.
Senior Editor
More Than Just Parts: Advantages of Working Closely with Your Parts Suppliers
This story details how tire dealers can have better relationships with their parts suppliers and take advantage of the many programs and benefits parts suppliers can give tire shops.
Selling the Right Tires to Amateur Racing Enthusiasts
A guide for tire dealers on how to weed out enthusiasts from amateur racers and find the right tire solutions for each customer along the spectrum.
Behind the Scenes: Goodyear’s NASCAR Racing Tires
A look at how Goodyear’s race tire technology translates into its high-performance tires for street use.
I interviewed tire retail experts to gain knowledge on best practices in the tire industry’s retail landscape and how tire dealers can enhance their shop’s customer experience.
Selling for the Extremes: Solving Your Winter Tire Buying and Selling Woes
Considerations for tire dealers in buying their winter tire inventory and how dealers can then close a sale on a tire segment that’s waning in popularity.
Mud-Terrain Tires: A Lifestyle Tire
How tire dealers can target the off-road demographic, who enjoys traversing over mud, rocks, sand and other terrains.
Courier-Journal | courier-journal.com
CJ NOW Reporter
Experts: Cicadas’ early emergence may fit climate change pattern
A story about the recent influx of cicadas in the Louisville area turned into one about how these insects are coming early, which could be a sign of global warming.
Take two minutes to read this rant about a Louisville haunted house
A rant from a local author about a “haunted” house showing in Louisville went viral. I engaged readers with her story and the comments she received on it from others.
Louisville grandma’s rendition of ‘Blue Moon of Kentucky’ goes viral
A Facebook Live video of a Louisville grandma singing ‘Blue Moon of Kentucky’ went viral. From that video, she has done others and become a local, internet celebrity.
The real Rosie the Riveter is buried in New Albany
One of the women considered to be Rosie the Riveter was a Kentucky native and buried in a cemetery across the River in New Albany. In honor of Women’s History Month in March, I recounted her story, including the promotional film she was cast in to promote war bonds and how she ended up back in the Kentuckiana area. This story had 187 shares on Facebook and reach over 39,000 people.
Southern Indiana communities reporter
In S. Indiana, heroin fight gets personal
Grassroots initiatives have taken shape in southern Indiana to fight the area’s heroin and prescription drug epidemic. It explores the root of the problem, how bad it is in the area and what solutions there are to curb drug use, execute better treatment and step up prevention education.
Told to get out, Pleasant Ridge renters told they may be ‘priced out’
Renters in a low-income neighborhood in Southern Indiana were told they had to leave their homes because their landlord had sold his properties to a developer. I followed one family’s struggle of trying to find a house within their means and saying goodbye to the neighbors they’ve grown to call family.
Six new restaurants open in New Albany
I did a roundup of restaurants that would open in this small southern, Indiana town, which garnered more than 10,000 page views, more than 30 seconds of engagement time, reached 13,000 people on Facebook and had 27 Facebook shares.
Jeff can’t afford sewer fixes, seeks EPA delay
Jeffersonville, Indiana has a sewer system wrought with problems and one of the highest sewer rates in Southern Indiana. To comply with EPA standards, the city has asked the federal agency to extend its deadline to make all of the fixes to its sewer system. With an extension the city believes it will avoid raising sewer rates drastically and be able to pay off bonds to finance new projects.
Social media examples
Unbridled Eve: I live tweeted from the red carpet of this annual party, held on the eve of the Kentucky Derby. I researched the Twitter and Instagram handles of celebrities in attendance and also did Facebook Live with another reporter, giving people an inside look into the party. One of my tweets about Jennifer Lawrence’s mother garnered 103 likes and 47 retweets.
University of Kentucky’s loss in the NCAA tournament: Seconds after the University of Kentucky men’s basketball team lost in the Sweet 16 of the March Madness tournament, I posted a photo of a dejected Wildcats team on Instagram with the caption “Well fought, Wildcats. Tap twice if you agree. #BBN.” The photo received more than 300 likes.
Stigma of violence (Facebook video): Using text on video software, I created a sharable video about a pool in the West End of Louisville that had a hard time getting lifeguards because of the violence in the neighborhood. The video garnered over 28,000 views and 22 shares in less than a day.
The Arizona Republic | azcentral.com
Some warn marijuana legalization could bring more addiction
Arizona voters will be able to legalize marijuana for recreational use in 2016, but former addicts and doctors warn of its side effects, addictive tendencies and effect on society.
In-state tuition helps ‘dreamers,’ some say not enough
Undocumented students who qualify for deferred action are eligible to pay in-state tuition at Arizona’s public universities, the state’s Board of Regents announced in May 2015. But some say the state needs to do more since they don’t qualify for federal, state or university financial aid like merit-based scholarships and Pell grants.
Colegiaturas estatales abren puertas a dreamers: This is the Spanish translation of the same story I did for La Voz Arizona, the Spanish language paper in Arizona. I worked with the editor and web editor to coordinate how the story would look, and I translated it from English to Spanish using parallel texts on La Voz’s website.
Scottsdale pet shop banks on shaky crowdfunding law
A local business owner pursues equity crowdfunding in Arizona despite legislatures admitting the law needs work since it doesn’t provide an exit strategy for investors and outline how stockbrokers make a profit from operating crowdfunding websites.
GOP debate live blog: Candidates bicker, defend platforms
I live blogged and curated Twitter reactions from the first 2016 Republican presidential debate in early August for azcentral.com, Arizona’s news website affiliated with The Arizona Republic.
Bill would require retired military service dogs to come home
A bill sponsored by a U.S. congresswoman from Arizona would require the military to transport working dogs back to the U.S. on the government’s dime.
Arizona makeup artists no longer need cosmetology license
Under a new Arizona law, makeup artists will no longer need a cosmetology license to open a business and apply makeup.
McCain pushes to limit CIA interrogation techniques
Report on the McCain-Feinstein amendment to the National Defense Authorization Act, which the legislature passed in June 2015. The amendment makes permanent an executive order that limits the military to interrogation techniques found in the Army Field Manual.
WKYC Cleveland | wkyc.com
Mandatory arrest laws create more fears for domestic violence victims
Requested, analyzed and input data and contributed reporting to WKYC Cleveland’s Fight Against Domestic Abuse week-long coverage on domestic violence.
For link to the whole series, click here.
The Columbus Dispatch | dispatch.com
School districts get extra boost from private donations
Analyzed three years of donation data from 15 Columbus-area school districts to see which received the most donations over a three-year period. One of the lowest-grossing school districts received a $100,000 grant from its foundation for new teaching initiatives after the story published.
Latinos say education is top priority
Reaction from members of Columbus’ Latino population about a Pew Research Center study claiming education has replaced immigration as the biggest issue for the U.S. Latino community.
Ohio universities lure international students
Explanation of how international enrollment at Ohio public universities has more than doubled at some state-run colleges over a five-year period.
Immigrants’ degrees from abroad rarely recognized in U.S.
Interviewed Iranian and Somali immigrants with assistance from a translator about how the degrees they earned in their native country do not transfer to meet U.S. standards for certain jobs.
Discrimination cases in Ohio have evolved since the Civil Rights Act was passed
An analysis of racial discrimination charges the Ohio Civil Rights Commission has received from 2007 to 2013 and how they were resolved.
Firearm disposal varies by police agency
Surveyed 24 police agencies in the Columbus area and reported on the different ways each disposes of the firearms it collects.
Knee injuries increase among teen athletes
New guidelines released to diagnose, treat and prevent ACL injuries as more young athletes are participating in high-demand sports
Cleveland Jewish News| clevelandjewishnews.com
Collector turns Superman into a lifestyle
A personality profile on a Cleveland resident who has one of the largest Superman collections in the world. The story was part of a series about Superman’s 75th anniversary that won first for best special section in the Ohio Society of Professional Journalist’s 2014 journalism awards.
CJN’s Jews of Interest: Joel Davis
A personality profile on a Cleveland pastry chef who took over his family business and enjoys teaching exercise classes and scuba diving in his spare time.
Going ‘home’ after 73 years
A Holocaust survivor’s account of returning to the city in Germany where Nazis invaded his childhood home.
College campuses among BDS battleground
Ohio pro-Palestinian groups boycotted State Treasurer Josh Mandel’s $80 million investment in Israel bonds.
Madeleine Winer 